https://zacariaskesselman.com Zacarías Kesselman Creative Copywriter Tue, 07 Nov 2023 17:18:10 +0000 https://zacariaskesselman.com en https://zacariaskesselman.com/CRY-FOR-THE-LAW-TETA-TETA Tue, 28 Feb 2023 15:39:14 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/CRY-FOR-THE-LAW-TETA-TETA CRY FOR THE LAW teta&amp;teta&nbsp; A hyper-realistic baby will not stop crying until a law in Spain is approved to protect breastfeeding in public spaces. Sign the petition and check the campaing’s website&nbsp;here Año ········· 2023Agencia ········· Lola MullenloweAwards ......... Cannes Lion 2023 1x Silver (Outdoor) + 4x shortlist / El Sol 2023 2x Gold + 1x Silver + 2x Bronze (Outdoor)&nbsp; https://zacariaskesselman.com/BARCA-PURPLE-FC-BARCELONA Tue, 07 Nov 2023 17:18:10 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/BARCA-PURPLE-FC-BARCELONA BARÇA PURPLE FC Barcelona Ficha y nota We mixed liters of blau and grana to create Purple Barça, a color to defend equality. Because there is nothing more beautiful than being able to fight for the convictions you love with the colors of the team you love. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8aae6b268f44369eadf9cc062d704a9475658cd10c4394d11b526571a1c9d819/POST_3_lola_iwd_barca.png" data-mid="196172919" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/8aae6b268f44369eadf9cc062d704a9475658cd10c4394d11b526571a1c9d819/POST_3_lola_iwd_barca.png" /> <img width="3456" height="4320" width_o="3456" height_o="4320" data-src="https://freight.cargo.site/t/original/i/7effbc060417cc3d942b019493303d5c61a891405197c9640b3013999a3dd419/1_post_2_lola_iwd_barca.png" data-mid="196159695" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/7effbc060417cc3d942b019493303d5c61a891405197c9640b3013999a3dd419/1_post_2_lola_iwd_barca.png" /><img width="3456" height="4320" width_o="3456" height_o="4320" data-src="https://freight.cargo.site/t/original/i/5bd59f3a521cb5841645b83b4ad81a030f106eae5357fd75ba329f9baa0792c8/2_post_2_lola_iwd_barca.png" data-mid="196159696" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/5bd59f3a521cb5841645b83b4ad81a030f106eae5357fd75ba329f9baa0792c8/2_post_2_lola_iwd_barca.png" /> <img width="3456" height="4320" width_o="3456" height_o="4320" data-src="https://freight.cargo.site/t/original/i/d82e72afe436d9f40a3ab24339f4009096ddfd352e74e676384813c0f0829e04/3_post_2_lola_iwd_barca.png" data-mid="196159697" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/d82e72afe436d9f40a3ab24339f4009096ddfd352e74e676384813c0f0829e04/3_post_2_lola_iwd_barca.png" /><img width="3456" height="4320" width_o="3456" height_o="4320" data-src="https://freight.cargo.site/t/original/i/08e48454ee5e3db2d730afc96c25468c24006785030f6d5dde5338e52fd7e127/4_post_2_lola_iwd_barca.png" data-mid="196159698" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/08e48454ee5e3db2d730afc96c25468c24006785030f6d5dde5338e52fd7e127/4_post_2_lola_iwd_barca.png" /> https://zacariaskesselman.com/VISA-VIDEO-ANALYSIS-TEAM Fri, 21 Feb 2020 01:58:14 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/VISA-VIDEO-ANALYSIS-TEAM Video Analysis Team Visa Visa, the official sponsor of Los Pumas for over twenty years, becomes part of the team. <img width="480" height="272" width_o="480" height_o="272" data-src="https://freight.cargo.site/t/original/i/4c2670bbbedaefc47fb912ccfd0f5b0042c63b980f1ac737aecadda275c91fd5/giphy-2.gif" data-mid="64892873" border="0" src="https://freight.cargo.site/w/480/i/4c2670bbbedaefc47fb912ccfd0f5b0042c63b980f1ac737aecadda275c91fd5/giphy-2.gif" /> Año ········· 2020Agencia&nbsp; ········· Leo BurnettAwards ......... Cannes Lion 2x shortlist / Diente 2020 1x Gold + 2x Silver + 1x Bronze / Digital IAB Now 2020 1x Gold + 1x Silver https://zacariaskesselman.com/NETFLIX-ENTEL Tue, 03 Mar 2020 22:23:57 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/NETFLIX-ENTEL Netflix - Entel Entel Ficha y nota In 2020, very few people in Peru had Netflix because only a few had credit cards, making the few accounts available highly coveted. We had to communicate that you can now pay for Netflix with your Entel bill (a telecommunications company). Because of Netflix policies and budget, we couldn't film anything with the actors, or change what they say. We could only use the original Netflix material.&nbsp;[Enable subtitles on YouTube] https://zacariaskesselman.com/PEPSICOLEROS-PEPSI Thu, 17 Jun 2021 14:40:14 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/PEPSICOLEROS-PEPSI Pepsicoleros Pepsi In Argentina, stadium beverage sellers known as "CocaColeros" were without work for over a year and a half due to the pandemic. We've given them the opportunity to resume work during the Copa América by delivering drinks directly to fans' homes, now offering Pepsi instead of Coca-Cola. [Enable subtitles on YouTube] Besides the launch piece, the campaign included smaller pieces that were released as Argentina progressed during the Copa América. Finally, when Argentina reached the final, we realized something fundamental: A final against Brazil at the Maracanã is something no one would want to miss. Not even those who had been out of work for over a year. Did we cancel everything? No, we simply decided to humanize the campaign even further. <img width="1280" height="1920" width_o="1280" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9e31a9c4e2d725a8df56943dd09060279ad6bf0ccfc3cabe50e3736442bb71f6/YS5A6877.JPG" data-mid="111639671" border="0" src="https://freight.cargo.site/w/1000/i/9e31a9c4e2d725a8df56943dd09060279ad6bf0ccfc3cabe50e3736442bb71f6/YS5A6877.JPG" /> Año ········· 2021Agencia ········· Isla https://zacariaskesselman.com/VIRTUAL-DISAPPEARANCES-FMDA Fri, 21 Feb 2020 03:20:26 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/VIRTUAL-DISAPPEARANCES-FMDA Virtual DisappearancesFundación María de los Ángeles Release and credits The level of social media use and fanaticism for influencers creates a worrying dependency. That’s why, when trying to make an impact today, it can be more powerful to disappear than to be present (especially when your target audience spends 18 hours a day refreshing their feed to see if their idols have posted a story).[Enable subtitles on YouTube] Año ········· 2019Agencia&nbsp; ········· Alegria Real PR Infobae TN Telefe Noticias La Nación La 100Pronto Caras(Perfil) Cronica Diario Popular Radio Mitre Diario Registrado MiaFM MdzOnline El Intrasingente Rosario Nuestro Filo News Prensa Libre Primicias Ya La Tecla Agencia Fe Fenix https://zacariaskesselman.com/DEFENSA-NAVIDENA-BAYER Fri, 26 May 2023 13:49:23 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/DEFENSA-NAVIDENA-BAYER Defensa Navideña Redoxon / Bayer When a child has a question, they no longer ask their classmates or parents; they search for it on Google.&nbsp; A digital campaign done with a $1k budget.[Enable subtitles on YouTube] Descarga la extensión aquí Año ········· 2022Agencia&nbsp; ········· Lola Mullenlowe PR La Vanguardia LatinSpots Marketing DirectoIpmark Roastbrief El Publicista Interactiva Digital https://zacariaskesselman.com/MORFILM-FESTIVAL-PERSONAL-PROJECT Fri, 18 Sep 2020 20:00:50 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/MORFILM-FESTIVAL-PERSONAL-PROJECT Morfilm FestivalProyecto personal We've all been tempted by a meal we saw in a movie. From that observation, Morfilm was born, the first film series where you eat what they eat in the movies.The project started as an event (screening + food) at Ciudad Emergente 2019. Now, during quarantine, it has transformed into a delivery service, surpassing 35,000 followers on Instagram. <img width="1376" height="1722" width_o="1376" height_o="1722" data-src="https://freight.cargo.site/t/original/i/68efe9d33cf56b3ec5155b15f7d40038874089fb935eb6cd9587604fd5e92300/Captura-de-Pantalla-2020-11-10-a-las-12.35.09.png" data-mid="88323997" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/68efe9d33cf56b3ec5155b15f7d40038874089fb935eb6cd9587604fd5e92300/Captura-de-Pantalla-2020-11-10-a-las-12.35.09.png" /><img width="1536" height="1920" width_o="1536" height_o="1920" data-src="https://freight.cargo.site/t/original/i/813dd48279dabc36652675c46ebbbc15951eb89045c8f283f1a12e0c9c5c3b36/1-1.jpg" data-mid="108741261" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/813dd48279dabc36652675c46ebbbc15951eb89045c8f283f1a12e0c9c5c3b36/1-1.jpg" /> <img width="1674" height="2098" width_o="1674" height_o="2098" data-src="https://freight.cargo.site/t/original/i/921192e155a495e6ce6434989491e03fb485dcd31beac4e7ed419277fb5879ee/Captura-de-Pantalla-2020-09-18-a-las-17.06.10.png" data-mid="83110272" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/921192e155a495e6ce6434989491e03fb485dcd31beac4e7ed419277fb5879ee/Captura-de-Pantalla-2020-09-18-a-las-17.06.10.png" /><img width="1536" height="1920" width_o="1536" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2de40d28157ff9c84b32179684da3c369f4ba0472cae91e145d8fb588fefbeb1/1.jpg" data-mid="108741209" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/2de40d28157ff9c84b32179684da3c369f4ba0472cae91e145d8fb588fefbeb1/1.jpg" /> <img width="1536" height="1920" width_o="1536" height_o="1920" data-src="https://freight.cargo.site/t/original/i/a4f5f7eb6bf46bd5896e67618c05d8dbef46d95571eda2a6aa20abbf8b83d5d8/3-1.jpg" data-mid="108741346" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/a4f5f7eb6bf46bd5896e67618c05d8dbef46d95571eda2a6aa20abbf8b83d5d8/3-1.jpg" /><img width="1536" height="1920" width_o="1536" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4173d27a36ecccae1be51b349fe6dd24568abf1244eb817b0dbc29c0cc6bc845/1-2.jpg" data-mid="108741340" border="0" data-scale="22" src="https://freight.cargo.site/w/1000/i/4173d27a36ecccae1be51b349fe6dd24568abf1244eb817b0dbc29c0cc6bc845/1-2.jpg" /> After doing more than 10 editions,we have been hired to launchfour menus for the Disney+ launch: &nbsp;Marvel, Pixar, Star Wars y Disney <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5e70cadaa6ccc477af4a3bf43d316d5a5df3cc4119659b983c7ccf7e128c59ca/Star-PPA.png" data-mid="108748425" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/5e70cadaa6ccc477af4a3bf43d316d5a5df3cc4119659b983c7ccf7e128c59ca/Star-PPA.png" /><img width="3149" height="4724" width_o="3149" height_o="4724" data-src="https://freight.cargo.site/t/original/i/d0f8956491993dbf676bc529908874cf5dbbb1133599edd610d1d3726572ccea/STAR-WARS.jpg" data-mid="108748342" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/d0f8956491993dbf676bc529908874cf5dbbb1133599edd610d1d3726572ccea/STAR-WARS.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2500e122ec49a43d8348217fd26c5d6cb6646d192e894a2d217bfc051938ca08/Marvel-PPA.png" data-mid="108748714" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/2500e122ec49a43d8348217fd26c5d6cb6646d192e894a2d217bfc051938ca08/Marvel-PPA.png" /><img width="3149" height="4724" width_o="3149" height_o="4724" data-src="https://freight.cargo.site/t/original/i/0e161913240c0b8d36f6888d862472a1fa19d06aa225e7f2b7591e47cc191c04/MENUS_FLOW_IMPRESOS.jpg" data-mid="108748683" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/0e161913240c0b8d36f6888d862472a1fa19d06aa225e7f2b7591e47cc191c04/MENUS_FLOW_IMPRESOS.jpg" /> Año ········· 2019Agencia&nbsp; ········· - Real PR La Nación America TVEl&nbsp;Planeta UrbanoIndie Hoy El DestapeAmbito FinancieroImpulso Negocios DMagazineZibiliaA24Revista G7Minuto NeuquenMarie Claire Grupo La ProvinciaFarza MagCooltural BAPunto Cero Radio https://zacariaskesselman.com/RONQUIDITO-VIRAL Fri, 21 Feb 2020 02:38:37 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/RONQUIDITO-VIRAL Ronquidito Viral&nbsp; A viral video we made to have some fun until we lost control. [Enable subtitles on YouTube] <img src="http://freight.cargo.site/w/480/q/94/i/e4ae72bebf983a2f61d0798278cf3a922a6ca85208808ca6b7fcd49c517acb27/giphy-1.gif" style="width:100%;"> Año ········· 2017Agencia&nbsp; ········· Alegría Real PR Global&nbsp; Billboard The Huffington PostDaily MailCosmopolitan Mashable E News PlaygroundPeopleCraveCNN RegionalLa Nación Clarín El Mundo La República El Comercio Telefe Noticias MinutoUno https://zacariaskesselman.com/SIMPLE-SEGURO-Y-SENTADO-CCS Fri, 21 Feb 2020 03:49:19 +0000 Zacarías Kesselman Creative Copywriter https://zacariaskesselman.com/SIMPLE-SEGURO-Y-SENTADO-CCS Simple Seguro y Sentado Cámara de Comércio de Santiago With the Santiago Chamber of Commerce and its 70 associated brands we developed a campaign to encourage on-line purchases. Gráfica/VP<img width="1340" height="837" width_o="1340" height_o="837" data-src="https://freight.cargo.site/t/original/i/4941f71d727c0f0575ccbd7297803ea7aeead379add5e4f9a57e45da390ec20a/1_1340_c.jpg" data-mid="64893263" border="0" src="https://freight.cargo.site/w/1000/i/4941f71d727c0f0575ccbd7297803ea7aeead379add5e4f9a57e45da390ec20a/1_1340_c.jpg" /><img width="1340" height="837" width_o="1340" height_o="837" data-src="https://freight.cargo.site/t/original/i/40bb39cdc592b4977a99aa8bf07e64850b4962e2e0a01413ee6905d7823b5ce6/6_1340_c.jpg" data-mid="64893268" border="0" src="https://freight.cargo.site/w/1000/i/40bb39cdc592b4977a99aa8bf07e64850b4962e2e0a01413ee6905d7823b5ce6/6_1340_c.jpg" /><img width="1340" height="837" width_o="1340" height_o="837" data-src="https://freight.cargo.site/t/original/i/734e632d549242f855ed176a1da181e42db1510679721c6a321daf3c83c80e27/5_1340_c.jpg" data-mid="64893267" border="0" src="https://freight.cargo.site/w/1000/i/734e632d549242f855ed176a1da181e42db1510679721c6a321daf3c83c80e27/5_1340_c.jpg" /><img width="1340" height="837" width_o="1340" height_o="837" data-src="https://freight.cargo.site/t/original/i/b9655ff63c98a801e4c9d1a20d6023014e8eeec1af10da7120eac0cb8ebf1020/4_1340_c.jpg" data-mid="64893266" border="0" src="https://freight.cargo.site/w/1000/i/b9655ff63c98a801e4c9d1a20d6023014e8eeec1af10da7120eac0cb8ebf1020/4_1340_c.jpg" /><img width="1340" height="837" width_o="1340" height_o="837" data-src="https://freight.cargo.site/t/original/i/c83e1c6cff95eb80004130ea740f5342edb2cca71d67c00d2ebe64d9b1884ec5/3_1340_c.jpg" data-mid="64893265" border="0" src="https://freight.cargo.site/w/1000/i/c83e1c6cff95eb80004130ea740f5342edb2cca71d67c00d2ebe64d9b1884ec5/3_1340_c.jpg" /><img width="1340" height="837" width_o="1340" height_o="837" data-src="https://freight.cargo.site/t/original/i/88d90c64324fc0b4f671366f80ca9d7a5d5d95d7e1a012cc506e535530ea551f/2_1340_c.jpg" data-mid="64893264" border="0" src="https://freight.cargo.site/w/1000/i/88d90c64324fc0b4f671366f80ca9d7a5d5d95d7e1a012cc506e535530ea551f/2_1340_c.jpg" /> SOCIAL MEDIA In the second week of the campaign, the comments about how great it would be to have a motorized armchair kept increasing, and we ended up running a promotion to give them away. Radios &nbsp; Year 2015Agency 10:10 Chile&nbsp;