Pepsicoleros
Pepsi
In Argentina, stadium beverage sellers known as "CocaColeros" were without work for over a year and a half due to the pandemic. We've given them the opportunity to resume work during the Copa América by delivering drinks directly to fans' homes, now offering Pepsi instead of Coca-Cola.
[Enable subtitles on YouTube]
[Enable subtitles on YouTube]
Besides the launch piece, the campaign included smaller pieces that were released as Argentina progressed during the Copa América.
Finally, when Argentina reached the final, we realized something fundamental: A final against Brazil at the Maracanã is something no one would want to miss. Not even those who had been out of work for over a year. Did we cancel everything? No, we simply decided to humanize the campaign even further.
Año ········· 2021
Agencia ········· Isla